Creating a useful, easily navigable, and visually compelling website is the easiest way to give visitors a good experience. While various programs make it easy for anyone, regardless of their level of knowledge and experience, to create a website, they don’t tell the whole story. Below are some things to keep in mind when designing a website for a client.
Know Why They Want an Online Presence
Before designing the site, it’s important to ask the client what they want to accomplish. Some want to sell products, while others simply want to give visitors important information. Regardless of the answer, the website should be designed with the client’s focus in mind.
While it’s okay to include relevant, helpful links, it’s not such a good idea to clutter the site with banner ads and links of little value. By creating a clean, explanatory site, it’s easier for clients to look professional and keep site visitors on track.
Certain elements should change from one part of the site to the next, but most should stay as consistent as possible. This is particularly true for navigation; visitors should know exactly where they are and how to get to where they want to go. With a unified theme and consistent design aesthetic, clients can keep site visitors’ confusion to a minimum.
Keep Fonts Readable
Persistent font sizes and types are a crucial part of a unified web design. There aren’t many things that are as confusing as a web page with several different fonts. Stick to web-safe fonts, which are likely to look the same no matter which device a visitor uses.
Keep Page File Sizes Reasonable
Another way to create a good user experience for clients is to not make them wait for pages to load. While a good broadband internet connection certainly helps, it is still useful to ensure that sites load quickly for those still on dial-up connections. Fast-loading pages can help with page rank as well; the search engines monitor how site load times compare to the average.
While software has largely automated the design process, perfect websites aren’t built in an hour or even in a day. Creating quality sites takes time, but with effort, persistence, and focus, designers can help clients achieve their goals. Visit Joseph Kashurba online to get more web design tips and tricks.